Pepsi max – asteroid campaign
Just for fun. Directed by matthijs van heijningen.
2, rue Pierre-Viret
1350
Orbe
Suisse
The new Nokia campaign directed by Chris Hewitt for Weiden & Kennedy agency. Simple, effective, I definitely like the Chris work.
« Each day, we are surrounded by seemingly insignificant objects, taking them from one place to the other, or leaving them on a table for weeks, without paying any attention to them. We ignore or forget them, using things only when we need to, making sure they don’t interfere or inhabit our space. But what if they were not so stable and subservient? What if they could swivel, bounce or even fly. And what if they did so all at the same time?
We want to imagine a place where objects could live and move, harmoniously, and of their own accord. Without interfering with each other these objects would bounce, roll, turn and cross each other’s paths. »

play here
The Making of the project
DIRECTOR / Julien Vallée, CONCEPT / Julien Vallée & Nicolas Burrows, D.O.P. / Simon Duhamel, FLASH DEVELOPMENT / Jérémi Dallaire, SOUND DESIGN / Nicolas Burrows & René-Pierre T.-Guérin, MOTION DESIGN / Julien Vallée, ADDITIONAL KEYING / Pierre-Olivier Nantel & Marie-Michele Bergeron
« Human chain » campaign, directed by Mass Market Studio, produced by Wieden + Kennedy, music by The Hours – Ali In The Jungle.
source
The bresilians brothers designers Campana worked for Lacoste. They made a limited edition of shirts with spirit that they do always in product design.

A new machine so a new formal vocabulary and amazing field experiments for product designers!

NAZI KNIFE is not one other fascisct movement, but a quite nice fanzine, with interesting visuals, inviting for each issue some different artists and illustrators. DIY
